Wednesday, January 11, 2012
The truth is in the detail: that’s how Dutch brand Denham the Jeanmaker sees it. Passion and a penchant for sophisticated unique features are what drive the label’s designer, owner and namesake Jason Denham.
During BREAD & BUTTER the team from Denham the Jeanmaker is offering a variety of very unique services in the basement of the 14 oz. store. Old American Union Special and Singer sewing machines are being transported to Berlin from the bespoke workwear atelier of the Denham store on Prinsengracht in Amsterdam so the jeans of the 14 oz. customers and BREAD & BUTTER visitors can be individually finished.
The repertoire of “Relining, Repairing & Remodelling” ranges from patching simple holes, taking up trouser legs and repairing knees down to custom labelling and the chain stitch hem alteration service. The denims will also be washed by hand with original Denham soap, which contains natural enzymes. Also on offer is a pre-aging service that replicates the wearing time and wear and tear of three or six months.
From January 18–20, 2012 all Denham services will be offered free of charge and exclusively for 14 oz. customers, and of course as well for other brands or for beloved vintage models.
DENHAM SERVICE Co.
RELINING | REPAIRING | REMODELLING
**CHAIN STITCH HEM ALTERATION SERVICE**
**HOLES | KNEE REPAIR SERVICE**
**PRE-AGING SERVICE (3 month & 6 month)**
**HANDWASH SERVICE (DENHAM SOAP: natural enzymes)**
**CUSTOM LABELLING SERVICE**
Wednesday 18th - Friday 20th January 2012 >>> 11 a.m. - 8 p.m.
14 oz. Basement
Neue Schönhauser Straße 13
+49 (0)30 280 40 514